Mission / Vision / Values

The Mission, Vision, and Values the MDA Board of Trustees follows in their leadership of the Michigan Dental Association appear below.

MDA Mission

Empowering member dentists, advancing the dental profession, and improving oral health.

MDA Vision

Michigan’s recognized expert on oral health.

MDA Values

  • Integrity: We promote ethical behavior and values-informed decision-making.
  • Inclusivity: We work to create an environment where all members and the greater dental community are respected and feel a sense of belonging.
  • Compassion: We believe that all patients should be treated with empathy and respect.
  • Service: We are responsive to the changing needs of members and the profession.
  • Evidence-Based: We make decisions based on an understanding of the current best evidence.
  • Quality Care: We are committed to quality care for all patients.
  • Lifelong Learning: We recognize that lifelong learning is key to excellence in patient care.

Goal 1: Define and Deliver exceptional member value.

Objective 1: Improve Net Promoter Score (NPS) among lagging segments

  • 1.1: Develop and implement action plan to increase new dentist NPS to 40 or higher.
  • 1.2: Asses current MDA Products (programs, products, and services) to enhance, maintain, or eliminate; monitor on an ongoing basis; assess MDA Products for target groups/demographics and market appropriately.

Goal 2: Engage and develop relationships with members.

Objective 2.0: Increase member engagement with the MDA.

  • 2.1: Enhance engagement through technology (remote participation, video, social media).
  • 2.2: Develop analytics for measuring engagement at the individual member level.

Objective 3.0: Increase leadership engagement with the MDA.

  • 3.1: Develop a leadership development program for MDA components.
  • 3.2: Incorporate leadership opportunities using remote participation (such as mentor program).

Goal 3: Ensure organizational sustainability.

Objective 4: Enhance financial outcomes.

  • 4.1: Evaluate and increase member awareness of current MDA Products (programs/services/endorsements) to enhance member utilization.
  • 4.2: Establish benchmarks and set goals for MDA Products (programs/services/endorsements); assess and modify annually.

Objective 5: Increase organizational capacity.

  • 5.1: Identify needs that drive member value, conduct gap analysis, and align resources to build capacity where needed.

Goal 4: Understand and improve diversity, equity and inclusion at all levels.

Objective 6: Build relationships and increase collaboration with diverse dental populations.

  • 6.1: Collaboratively implement identified programs.
  • 6.2: Develop DEI initiatives and programs, incorporating component societies and patient care, through the CDEI.

Objective 7: Increase leadership participation among under-represented segments.

  • 7.1: Develop a recruitment plan to enhance participation in volunteer leadership among underrepresented populations.
  • 7.2: Evaluate opportunities and implement practices to enhance diversity, equity, and inclusion for MDA staff.

Goal 5: Advocate effectively for the dental profession and the public’s oral health.

Objective 8: Engage effectively with legislators, public officials, and stakeholders.

  • 8.1: Increase component engagement with legislative efforts.
  • 8.2: Increase individual member engagement with legislative efforts.
  • 8.3: Build proactive relationships with legislators (association level).
  • 8.4: Recruit dentists to run for public office.

Objective 9: Increase member awareness of advocacy efforts.

  • 9.1: Develop and implement a multi-channel member communications plan.