Public Education Campaign
Dental Care Safety
The Michigan Dental Association has launched a new Dental Care Safety campaign focused on building confidence in seeking dental care treatment amid the pandemic. The campaign utilizes paid search ads, social media ads and display ads directing Michigan adults to two new landing pages on smilemichigan.com. The dental care update page provides the public with an overview of what to expect when they go to the dentist, including an infographic that addresses all of the new processes their MDA dentist has implemented to help protect them during their visit. The infection control landing page provides a deeper dive into everything MDA dentists are doing to limit the spread of infectious diseases in the practice and how they have prepared to treat patients as safely as possible.