The MDA Journal Display Advertising Rate Card appears below. A .pdf version of the rate card is also available for download. To view a sample of the MDA Journal, click the link below.

NOTE: Rates effective beginning with September 2020 issue.

Placing an Ad:
Email your advertising agreement/insertion order to Jackie Hammond.

The Journal of the Michigan Dental Association is published monthly.

The MDA Journal has a paid/requested circulation of 6,825 (2020 U.S. Postal Service Statement).

Black & White Display Rates 

black and white display rates

Color Display Rates

color display rates

Ad Sizes
Ad sizes to meet your needs.

The illustrations below represent scaled-down approximations of the sizes and shapes of ads available in the MDA Journal. Actual Journal publication size is 8.375″ x 10.875″; ad measurements given are accurate for the Journal. First number listed in the measurement is for width of the ad.

journal ad sizes

Special Position Page Rates

Rates listed below are black and white rates. See above for color upcharge. Limited to nine-time advertisers only. Check for availability.

special position page rates

Typesetting/Design Service

Typesetting and design assistance is available at a rate of $75 per hour, or by special arrangement. Contact MDA staff for details.

Insertion orders and files on disk must be received at the Michigan Dental Association office by the following dates:

Deadline dates for MDA Journal issue

*Annual Session Promotion Issue
** Membership Benefits Issue

Materials Required
High-resolution PDF files via email preferred. Ads on computer disk also accepted, with hard copy. Contact MDA for disk submission guidelines. Unless requested in writing, material becomes property of the MDA and is retained for one year. Changes, corrections or additions authorized and made to advertisements after submission will be charged to client. All copy is subject to approval by the MDA.

Any cancellation must be in writing. A 30-day notice is required on contract advertisements. The MDA may cancel contract ads if accounts are not paid within 45 days of billing.

Agency Discounts
A 15 percent discount to approved advertising agencies is allowed if advertising is billed to agency and paid by agency.

MDA Journal Facts
Here are some facts of interest about the Journal:

  • Statewide Coverage: All members of the Michigan Dental Association receive the Journal, plus dental school students in Michigan and a large secondary audience of dental office staff. Paid/requested circulated exceeds 6,800 . . . more than 75 percent of all dentists in Michigan. The Journal is the best way to reach Michigan dentists and their staffs.
  • A Proven Advertising Medium: The Journal’s consistently large volume of advertising is a testament to its high readership and appeal. The MDA Journal usually runs more display and classified advertising each month than any other statewide dental publication, anywhere in the United States. More display ads, more classified ads, more Michigan readers, and more value for the money.
  • Quality Layout and Design: The layout and design of the MDA Journal have been consistently improved, providing a prestigious, modern graphic environment for advertising.
  • NEW! FREE Direct Link: All advertisers in the Journal now receive a direct link to their website (if a URL exists in their ad) in the MDA Journal Digital Edition.
  • FREE Classifieds: Twelve-time advertisers receive one free classified ad (up to 30 words) per issue.
  • FREE Listing in Advertiser Index: All advertisers are listed in our exclusive full-page Advertiser Index.
  • FREE Web Links: Advertisers receive free listing and/or links on the MDA website.
  • FREE “Advertiser of the Month” Program: Contract advertisers are featured each month. Contact the MDA for program details.