Marketing Specialist/Content Creator

Position Description


Supervised By:


Pay Range Starts At:


Director of Marketing and Communications

Hourly, Nonexempt


General Purpose

The Content Creator will partner with the executive team to produce multimedia content consistent with the MDA brand and messaging via multiple communication platforms. Responsible for designing, writing, and editing engaging content across various channels to reach our target audiences, drive brand awareness, and support the efforts of the director of marketing.

Essential Job Functions*

  • Serves as primary staff liaison between MDA and local dental societies and collaborates with MDA departments in supporting the local societies.
  • Builds relationships with local component leaders through consistent outreach and communication.
  • Facilitates member engagement and leadership development at the local level.
  • Assists local dental societies in planning and promoting meetings and activities (online and/or in-person) as needed, particularly unstaffed components.
  • Assists local dental societies in recruitment and retention initiatives as needed.
  • Schedules, coordinates, and attends meetings between MDA leadership and local dental societies (i.e. President’s visits, trustee visits, leadership training programs, etc.).
  • Collaborates with CE department to coordinate CERP recognition and provide components with an annual list of potential speakers/topics for CE events.
  • Regularly collects, measures, and reports on local component member engagement and satisfaction through feedback, surveys, participation, and component communication engagement (email open rates, clicks, shares, etc.)

Content Creation and Implementation:

  • Produce digital media and brand assets, including video and social media content.
  • Provide guidance to internal and external stakeholders to execute projects deploying digital best practices, and keep current on the same.
  • Communicate with stakeholders to gather project information to ensure we provide high-quality content that engages the target audience.
  • Responsible for building and executing content strategy calendars.
  • Develop content templates for web, email/SMS campaigns, landing pages, social media, etc. that support the content calendar, and can be customized within digital systems to support specified segments.
  • Support execution of current and new initiatives with print and digital content.
  • Collaborate with stakeholders on project scope, timing, budget, and deliverables.
  • Coordinate and execute digital, print, and other marketing projects.
  • Leverage SharpSpring to streamline digital communications.

Secondary Job Functions


  • Assists with special projects as determined by the director of marketing.
  • Assists with the daily work of the department ensuring efficient workflow and organization.

Qualifications and Skills

General Educational/Experiential Development:

  • Bachelor’s degree in Digital Marketing, Design, Journalism, Advertising, or similar.
  • 1-5 years experience as a Digital Media and Content Specialist, Digital Marketing/Content Specialist or similar role.

Position Requirements (Skills & Abilities):

  • Proven experience in media editing software such as Photoshop, Illustrator, AfterEffects, or Premiere Pro.
  • Competency in InDesign and Adobe Acrobat Pro.
  • Fluency in MS Office, specifically Word, Excel, PowerPoint, and Outlook.
  • Experience with Content Management Systems (CMS).
  • Strong verbal and written communication skills for digital and print content.
  • Stellar organizational and time management skills.
  • Proven ability to execute and achieve results.
  • Growth mindset and passion to learn new technologies and skills.
  • Experience working in a fast-paced, dynamic work environment, able to manage a variety of different projects simultaneously.
  • Ability to work independently and in small cross-functional teams.
  • Sense of ownership and pride in your performance and its impact on the company’s success.
  • Quick learner who will follow directions well, can work independently, and can also be self-sufficient.
  • Effective interpersonal relationship skills; a team player, effectively interacting with employees at all levels within the organization.
  • Proven success in developing digital content for a variety of audiences through multiple channels.


  • This position is hourly and may require overtime, for example during annual sessions or to complete special projects/requests promptly. Approval for overtime (once approved by director of marketing) is granted by the executive director and human resources.
  • The above statements should not be construed as an exhaustive list of all duties that may be performed by the individual in this position. Other duties may be assigned as necessary.
  • The employee in this position may be required to spend some time performing duties and responsibilities related to MDA subsidiary functions and activities.
  • This position requires frequent travel throughout Michigan.

Minimum Physical Expectations:

  • Physical activity that often requires keyboarding, sitting, phone work, and filing.
  • Physical activity that often requires extensive time working on a computer.
  • Physical activity that sometimes requires lifting under 30 lbs. with assistance of a cart for carrying boxes.
  • Physical activity that requires travel by car.
  • Physical activity that sometimes requires bending, stooping, reaching, climbing, kneeling, and/or twisting.
  • Specific vision abilities required include close vision, depth perception, and the ability to adjust and focus. Must hear and speak well enough to conduct business over the telephone or face to face (in English) for long periods of time.

An Asterisk (*) denotes duties or responsibilities judged to be “essential functions” in terms of the Americans with Disabilities Act or ADA.

The Privacy Rules place certain restrictions on the acquisition, use and disclosure of Protected Health Information (PHI). Further, under the rules and agreements signed by Michigan Dental Association with the Health Insurance Marketplaces, and in accordance with federal regulations, the Michigan Dental Association must also protect Personally-Identifiable Information (PII) that we may receive, use, transmit, or store about any client or prospect who may purchase health insurance coverage through the Health Insurance Marketplaces, whether federally-facilitated, in a state partnership or state-operated. This policy applies to all Michigan Dental Association employees, which is defined for the purposes of this document to be employees of all current and future subsidiaries of the Company.

Date Approved:

September 2023