Sean White

9:00 am - 4:00 pm

MDA Headquarters
3657 Okemos Road
Okemos, MI 48864

Sean White

Fee: $275/Member DDS; $143/Staff and Life Retired Member DDS; $375/Nonmember DDS

CE Credits: 6

AGD Code: 550

Local Patient Search and How Google Impacts You and The Importance of Phone Call Tracking

The morning course will cover how search engine optimization, your Google Business Profile, and online reviews impact your local search ranking. You will understand how to claim, optimize, and use your GBP and other Google tools to help you stand out and show up when a patient is looking for a general dentist, orthodontist, endodontist, periodontist, dental implants, or other important keywords “near me.”

Learning objectives:

  • Understand what Google does during the patient search process.
  • Learn what your practice Google Business Profile is, and how to claim, optimize, and use it to attract patients, increase phone calls and requests for directions, request reviews, and more.

The afternoon course will cover how using call tracking numbers and listening to your recorded calls helps you expertly train your front desk staff to convert every new patient who calls. You’ll examine the call tracking cycle — track call, record call, listen to call, train staff, learn/teach/modify — and how your practice can effectively implement this cycle to increase new patient appointments.

Learning objectives:

  • Understand the significance of call tracking, why your practice needs it, and how it helps you attract, acquire, and retain the patients you want.
  • Comprehend more-advanced benefits of call tracking implementation.

This course counts toward the Certified Dental Business Professional program. Earn 3 credits in the Marketing/Social Media category. Click here for more information on the MDA Certified Dental Business Professional program. Look for this logo for other CDBP-qualifying courses.

Financial support provided by MDA Insurance, MDA Services, Crest+Oral B Professional Oral Health, Whiteboard Marketing, and Garfield Refining.

About the Speaker … Sean White is the president and CEO of Whiteboard Marketing. Founded in 2005, Whiteboard Marketing has evolved into a full-service marketing agency that specializes in dental practice partnerships. His experience is broad-based and includes all aspects of client service. Whiteboard Marketing works with dentists nationally to develop and implement digital and traditional marketing strategies to attract, acquire and retain patients.

Hotel Accommodations

Courtyard by Marriott
3545 Meridian Crossing Drive
Okemos, MI 48864


Call 517-346-9408, or email Jody Marquardt.