Quiz - Michigan Dental Association

Name*

First Last

Address*

Street Address City State ZIP Code

Email*

What is digital marketing?*

Any form of marketing that exists offline.
Marketing that uses traditional mass media channels (newspaper, billboards, TV).
Any form of marketing that exists online.
None of the above

Why is digital marketing important for dental practices?*

What does SEO stand for?*

Why is social media marketing important for the dental practice?*

It is an easy, low-cost, effective strategy for growing practice awareness.
It provides an opportunity to foster conversations with people, build relationships, and connect with the local community.
It humanizes the practice and builds trust between patient and doctor.
All of the above

You should always ignore any negative online comments about the practice.*

It is best to just ignore feedback from patients.
It is best to let the person know they’ve been heard, that you care about their feedback, but to take offline the follow-up conversation to address the person’s concerns one-on-one.

Name

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